2 min read
Cost per lead = marketing spend ÷ leads generated. Compare it against what a lead is worth once it converts.
How to use it
Enter what you spent on a channel or campaign and how many leads it produced. The result is your cost per lead — a simple, comparable way to judge where your marketing budget works hardest.
On its own it only tells half the story: a cheap lead that never converts is worse than an expensive one that does. Pair it with your conversion rate and customer value to see the channels that actually pay.
Everything runs in your browser — nothing you type is sent or stored. Results are illustrative, not a quote or a credit decision.
Frequently asked questions
Is a low cost per lead always better?
Not if the leads are poor. A channel with a higher cost per lead but a much better conversion rate can be the more profitable one. Judge cost per lead alongside lead quality and what a won customer is worth.
What counts as a lead?
Whatever you define as a genuine enquiry worth following up — a form fill, a call, a booked demo. Be consistent across channels, or the comparison misleads. Filter out obvious junk before you count.
Is this a quote?
No — it's a free illustration. Your actual Credicorp offer depends on an assessment of your company.
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