3 min read
What break-even tells you
Your break-even point is the level of sales at which total revenue exactly covers total costs — no profit, no loss. Below it you are funding losses from cash; above it every sale contributes to profit. Knowing the number turns vague worry into a target you can manage against.
Break-even rests on three figures: your fixed costs (rent, salaries, software, insurance — costs that don't move with sales), your selling price per unit, and your variable cost per unit (materials, delivery, transaction fees — costs that rise with each sale). The gap between price and variable cost is your contribution per unit: the slice of each sale that goes towards covering fixed costs.
The worksheet — fill these rows in
Copy this table into a spreadsheet. Enter your own numbers in the input rows; the calculated rows show the formula to paste.
| Row | Item | Value / formula |
|---|---|---|
| A | Selling price per unit (£) | Your figure |
| B | Variable cost per unit (£) | Your figure |
| C | Contribution per unit (£) | = A − B |
| D | Contribution margin (%) | = C ÷ A |
| E | Total fixed costs per month (£) | Your figure |
| F | Break-even in units | = E ÷ C |
| G | Break-even in revenue (£) | = E ÷ D |
Row F is how many units you must sell each month to break even; row G is the same point expressed in pounds of sales.
A worked example
Say you sell a product for £80 (row A) and each one costs £30 in materials and delivery (row B). Your contribution per unit is £50 (row C) and your contribution margin is 62.5% (row D). If fixed costs run to £15,000 a month (row E), then:
- Break-even in units = £15,000 ÷ £50 = 300 units a month
- Break-even in revenue = £15,000 ÷ 0.625 = £24,000 a month
So you need 300 sales, or £24,000 of revenue, just to stand still. Unit 301 onwards earns £50 of profit each. These figures are illustrative — plug in your own to get a number you can act on.
Add a margin of safety
Break-even alone is a survival line. The margin of safety tells you how much head-room sits between your actual sales and that line — how far revenue could fall before you start losing money.
| Item | Formula |
|---|---|
| Actual (or forecast) sales £ | Your figure |
| Margin of safety £ | = Actual sales − Break-even revenue |
| Margin of safety % | = Margin £ ÷ Actual sales |
A thin margin of safety — say under 15% — is a warning that a small dip in demand or a price cut could push you into loss. A fat margin gives you room to invest, discount, or absorb a quiet month.
Using break-even for decisions
Recalculate the worksheet whenever something material changes, and use it to pressure-test decisions before you commit:
- Hiring or new premises — add the extra fixed cost to row E and see how many more units you must sell to justify it.
- Price changes — even a small rise in row A lifts contribution and lowers break-even faster than most directors expect.
- Discounting — a deep discount cuts contribution per unit, so you have to sell far more just to hold profit flat.
- Taking on finance — if you are weighing short-term business finance to fund stock or a new contract, break-even shows the sales the funded activity needs to generate to be worth it.
For a guided version of the same maths, see the break-even calculator.
Frequently asked questions
What's the difference between fixed and variable costs?
Fixed costs stay the same regardless of how much you sell — rent, salaries, software subscriptions, insurance. Variable costs rise and fall with each sale — raw materials, packaging, delivery, card-processing fees. Getting the split right is the single most important step; misclassifying a cost throws the whole worksheet out.
Should I include my own salary as a director?
Yes — if you draw a regular salary or dividend that the business has to fund, treat it as a fixed cost in row E. Leaving it out makes break-even look lower than it really is and flatters the numbers.
How often should I redo my break-even analysis?
Review it monthly alongside your management accounts, and always before a big decision such as hiring, signing a lease, changing prices, or taking on finance. Costs drift over time, so a number that was right six months ago may now be misleading.
My business sells many different products — does this still work?
Yes, with one adjustment. Instead of a single unit, use your average contribution margin (%) across your sales mix and work in revenue (row G) rather than units (row F). That gives a blended break-even revenue for the whole business.
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